Websites
Art Direction / Design Deepika has requested a strong web presence. It began with a website for her freshman book, Hello Universe, It’s Me. From there, we have expanded and created a personal site and a series of online course sites using Kajabi. Sites PortfolioHome Sites Navigation
Book & eBook Covers
Art Direction / Design Aside from Theatrical Key Art, I have a passion for creating cover art for books. Thankfully, throughout my career, I have enjoyed being entrusted by clients to do just that. Here are some examples of the work I have done over the years. Covers PortfolioHome Covers Navigation
Theatrical Key Art
Freelance Creative Director As an actor, I have a very special place in my heart for the theatre. Whenever I am able, I enjoy working on the key art for theatre companies. Here are some examples of the art I created over the last 15+ years. Posters All X Repertory Theatre Company Academy for Classical Acting The Beverly Hills Playhouse Hedgepig Ensemble Theatre Films & Other Plays PortfolioHome Posters Navigation
MNITF
Mendez National Institute of Transplantation Foundation Freelance Graphic Designer For the last 5 years I have worked for Celerium and its production company subsidiary Nuevo Global Productions (NGP). As Creative Director I have worked closely with the Senior VP of Marketing and General Manager to conceive and create all marketing and advertising materials. This includes, but is not limited to, website, website support graphics, print & digital collateral, advertising, and webinar & live broadcast graphics. In addition, I have been tasked with maintaining the consistency of the brand across all social and physical media. Magazine Newsletter Each year MNITF puts out a magazine newsletter to update their donor base on the year’s events. These newsletters tend to be 30+ pages of technical articles and foundation updates that must be communicated to their audience in a manner as fun, clear, and visually interesting as possible. Web Series Key Art & Promotional Materials MNITF created the award-winning web series Fixing Paco to help disseminate the importance of kidney health and answer questions about transplantation for the Latino community. In 2022 they begin work on the sequel, Linked by Love, to disseminate the same messaging to African-American communities. I have had the honor and pleasure of being the designer of note to create all key art and promotional materials for these life-saving web series. PortfolioHome Magazine Newsletter Key Art & Promotional Material Navigation
Kevin E. West
Freelance Creative Director / Graphic Designer Over the years, Kevin and I have had the pleasure of working together to create new and exciting online offerings. A serial entrepreneur, Kevin is always working on creating something new to help actors find their true potential in a very uncertain industry: Hollywood. When rebranding The Actors Network, the key was to create a wordmark that showed we are all interconnected. When creating his speaker brand, he wanted a fluid take on the infinite nature of change. Intense Sunshine was a play on intersecting thoughts and intentions. And most recently, the reworking of his personal brand was left to me and our 20+ year friendship to create based on our past interactions – Kevin’s only request was to make it modern and use those colors. Logos Book Covers Promotional Material PortfolioHome Logos BookCovers Promotional Material Navigation
KOS
Art Director Creative Director, Dan Zimmerman, crafted this campaign for a Montclair, NJ vintage car dealership. The purpose was to find a fun, whimsical way to showcase these beautiful cars and position them as a solution for stagnation and the status quo. Print Campaign PortfolioHome PrintCampaign Navigation
The Akipeed Company
Freelance Creative Director The Akipeed Company’s owner Deepika Sandhu is certain in her desire to be a leader in the self-help world. She initially hired me to create the cover art and layout design for her freshman book, Hello Universe, It’s Me. Our work has grown to include creating two WordPress sites, three Kajabi online classes, a series of handouts, and workbooks, all in service of her burgeoning personal empire. Books & Handouts Product Logos The Akipeed company’s goal is to create inspirational content for adults. Whether it is a book or a masterclass, Deepika is constantly coming up with new ideas to implement. These logos represent the seven brands I’ve put together thus far: her company, the overall physical representation of the work, the book title, and the three online video masterclass offerings. In all, the goal was to create an easily identifiable look-and-feel across the Akipeed Company suite of offerings while also giving each an identity of its own. Video Editing The Akipeed company’s goal is to create inspirational content for adults. Whether it is a book or a masterclass, Deepika is constantly coming up with new ideas to implement. These logos represent the seven brands I’ve put together thus far: her company, the overall physical representation of the work, the book title, and the three online video masterclass offerings. In all, the goal was to create an easily identifiable look-and-feel across the Akipeed Company suite of offerings while also giving each an identity of its own. Hello Universe Inward Manifest You Burnout Reset How to Turn Your Burnout Into Your Life’s Biggest Breakthrough Accessing Riches Trailer PortfolioHome Books & Handouts ProductLogos VideoEditing Navigation
XcelABLE
Creative Director / Lead Designer XcelABLE is more than an exercise app. The goal of CEO Lisa Fitzpatrick is to create a workplace injury prevention solution from the palm of your hand. Lisa and I work closely to create a clean, modern design that portrays authority while not being stuffy. My role has led me to write copy, record voice-over, edit promotional videos, design & implement collateral websites, and help usher in the app by working hand-in-hand with the developers. Rebranding One project assigned to me was tackling a complete rebrand of the company to make it more graphically clean and modern. The ultimate goal is to give XcelABLE more strength and presence in the field. My process for creating the logo fell to these three principles: we are the experts; we will help you achieve your goal; and with us, you will break your boundaries. And thus, a brand was reborn. The App Working closely with the developers, I have been helping usher in our app. Our goal is to give each user an easy navigation experience, while also offering quality physical fitness content to help reduce workplace injuries. A daily health check allows for our users to keep track of where they are both physically and mentally so that if help is needed, it can be spotted and easily sought out. Collateral As the company grows, so does the need for marketing material and event collateral. Here are some examples of forms, flyers, and other event collateral that have been created to help promote the company and get people healthy. All Print Collateral Event Collateral Promo Videos One of the great joys I’ve had working with XcelABLE is creating promotional content. For these promos, my responsibilities included: writing the content, recording the voice-over, compiling the imagery, and editing the videos – usually under very tight timelines. The examples below are recent videos that have been put together to promote our platform. PortfolioHome Rebranding TheApp Collateral PromoVideo Navigation
Fordham Gabelli School of Business
Freelance Art Director / Designer Since 2016 I have been the sole graphic designer for the Gabelli School of Business at Fordham University’s Admissions Department. While staying within the school’s style guide, I create eye-catching, thoughtful designs geared toward helping the department’s mission. From designing and creating postcards to digital collateral and descriptive infographics, to multi-page program brochures, I quickly and efficiently implement whatever is needed. Print Collateral Each year the admissions department creates a brochure of their Master of Science programs. The 30+ page brochure lays out the descriptions, key points, and work prospects that can come from each program. The goal was to make the book as easy to read as possible while staying firmly in the particular aesthetic dictated by the school. Infographic Sheets One-Sheets & Flyers Print & Social Advertising All Postcards Email Cards Social PortfolioHome PrintCollateral Infographic Sheets One-Sheets& Flyers Print & Social Advertising Navigation
Celerium
Creative Director / Lead Designer For the last 5 years I have worked for Celerium and its production company subsidiary Nuevo Global Productions (NGP). As Creative Director I have worked closely with the Senior VP of Marketing and General Manager to conceive and create all marketing and advertising materials. This includes, but is not limited to, website, website support graphics, print & digital collateral, advertising, and webinar & live broadcast graphics. In addition, I have been tasked with maintaining the consistency of the brand across all social and physical media. Corporate Style Guides Style Guides are the backbone of a company’s marketing. Without them the much needed brand consistency would be lost and confusion would reign. No one wants that. At least, no sane person. Here are a couple examples of what I created for Celerium & Nuevo Global Productions. Digital & Print Collateral Celerium’s presence is primarily online, however we do create collateral for distribution and advertising. Here are some examples of the collateral that I’ve created that is used to disseminate Celerium’s messaging. Promo Videos As my duties and responsibilities have grown, from time to time I have been asked to put together concepts for promos. Here is quick product “commercial” that I put together utilizing skills in Photoshop, Illustrator, Premiere, and After Effects. CTIR Whitepaper Celerium’s CTI Router/Analyst1 Integration Celerium Security Whitepaper Digital & Social Media Advertising Another of my responsibilities is to create and implement all social media and digital advertising. Below is a sampling of the work that I have created for Celerium’s various products and solutions. Webinar & Live Show Graphics As part of my work with Celerium & NGP I am responsible for the creation of all production Full Screen Slides. Over the last few years we have produced 50+ cybersecurity-focused webinars and live shows – for which I was solely responsible for all imagery. Here are select examples of Full Screen Slides I’ve created. PortfolioHome CorporateStyle Guides Digital & Print Collateral Promo Videos Digital & Social Advertising Webinar & Live Show Graphics Navigation