Examine marketing from a holistic perspective to create a cross-channel strategy
Identify marketing needs and gaps from top of funnel to the bottom
Website & SEO content advice and implementation to help increase rankings
Social Media – identifying optimal social channels and advising on social media content calendars
Data – analyzing data from all channels, including Google Analytics, Google Search Console, Shopify, Email, Paid Media, and Organic Social Media to optimize performance
Content Creation
LinkedIn Management
Website Creation
Copywriting for Web & Print
Email marketing – content and cadence recommendations, optimization, calendar creation and execution
Marketing collateral writing & creation
Blog writing
Ads Management
Facebook and Instagram (Meta) Ads Manager – including recommendations on creative assets and audience targeting
